Nirvedha

Nirvedha at 10: ten years in the room

The noise had a number

July 2016. A blood-pressure check over tea among friends.

A Senior Director with clients in three geographies, sleeping three to four hours a night.

Everything I ask of a leader, I asked of myself first.

10

Nirvedha · 2017–2027 · Ten years in the room

Act I · 1994–2016

The long apprenticeship

1994–2016

He volunteers for the hardest assignment, builds the team, and keeps every promise.

Sudhakar Reddy Gade as a young man, around the start of his career

1.1 · Hyderabad

1994, a medical rep’s bag in Hyderabad.

Knowledge first, transaction second.

Source · career record

1.2 · First command

1997, first command.

Every rep was 15 years older; one was a hardline union member.

Respect commanded, not demanded.

Source · career record

1.3 · Andhra Pradesh

2001, “a suicidal mission”.

He volunteered to launch Eidikos across Andhra Pradesh.

Result: ₹1 lakh incentive for the whole team, and a promotion.

Source · career record
In a doctor's room during the pharmaceutical years

1.4 · The numbers · 2004–05

Tamil Nadu and Kerala: ₹40L → ₹75L a month, the number one zone in India.

Build the team. Keep the promise.

2006: a field force built in under a month.

Source · career record
With the IQVIA field team, South India

1.4 · IMS

Data accuracy 62% → 89%.

2008: PharmaForce, first project in 30 days.

Source · career record
Tata Consultancy Services identity card in the name of Gade Sudhakar Reddy

1.5 · The rescue

2009, the rescue.

A $25M account on the verge of pullback.

Source · career record

Six months later, 9 of 11 tracks steady. Gross margin 27% → 82%.

“Delivering results under your leadership.”

Source · career record
TCS Change Agent Workshop group photograph, January 2014

1.5 · Microsoft

Then Microsoft: $80K → $30M+.

TCS Change Agent Workshop · January 2014

Source · career record
NeuroLeadership Institute cohort, Results Associate Certificate of Coaching, Mumbai, July 2015

1.6 · The turn

2012: nominated as a “Leader as a Coach”.

~150people coached by 2015
2015NeuroLeadership certification
26 Dec 2016The plan is shared, and the name is already chosen.
Source · career record
Class photograph of the IIM Ahmedabad 3TP Senior Leaders' Programme, 18 January to 7 February 2015

1.6 · 2015

IIM Ahmedabad, 3TP Senior Leaders’ Programme.

Act II · 2017–2026

The rooms

2017–2026

What leaders bring in, and what changes them.

Silhouette against a sunrise

2.1 · Day one

1 January 2017. Nirvedha is born.

Late January: the first client, a leader in the US, over Skype.

Source · practice record

2.2 · How the rooms changed

From Skype to the room, and back to the screen.

  1. 2017

    Skype.

  2. 2018

    Zoom.

IOD group photograph, everyone in blazers, November 2017

2.2 · 2017–19 · IOD · Nov 2017

Into the rooms.

Sudhakar speaking to a group in an open-plan office lounge, April 2019

Apr 2019

Workshop group photograph, several participants in scrubs, July 2019

Jul 2019

Sudhakar leaning on a NISM lectern with a microphone, a slide behind him reading The real me leads to real success

Workshop · NISM, Patalganga

Senior leaders, one day, one question: who is the real me?

Sudhakar with a microphone beside a table of participants at work
At the tables
Sudhakar writing on a flipchart
On the flipchart
Sudhakar speaking into a microphone, close up
In the room

Emotional intelligence · NISM

The beginning of exploring self.

Large workshop group photograph, July 2022

2.2 · 2022

A year entirely in person: doctors, workshops, the SR season.

Workshop group photograph, December 2021

2.2 · 2021–22 · Dec 2021

Back in the room.

Workshop group photograph, May 2022

May 2022

Sudhakar handing a certificate to a participant, July 2022

Jul 2022

Leadership programme group photograph, July 2024

2.2 · 2023–25

Sponsored 360 programmes.

Now: AI in the room.

Workshop group photograph, June 2023

2.2 · 2023–25 · Jun 2023

The programmes.

Workshop group photograph, September 2023

Sep 2023

Participants at round tables during a workshop, March 2025

Mar 2025

A very large workshop group photograph, November 2025

2.2 · Nov 2025

Still in the room.

Workshop session, January 2026

2.2 · 2026 · Jan 2026

Ten years on, the rooms keep filling.

Workshop group photograph, April 2026

Apr 2026

Workshop room, October 2026

Oct 2026

180+senior leaders coached
Source · practice record
307sessions in the archive, each distilled to its essence
Source · session archive
Sudhakar on stage at a Toastmasters District 126 keynote, the audience in front

Keynote · Toastmasters District 126 · 2023

What leaders bring in, and what changes them.

2.3 · Patterns across the rooms

What leaders bring in

1

They resist being seen changing

More than they resist change itself.

2

Rank is the language of stuckness

About 14 of 19 framed it as title.

Source · session archive
3

The unasked upward conversation

When they finally asked, it usually worked.

4

The squeezed absorber

5

Lost rank needs grieving before a plan

6

Agreeing is not owning

Scroll sideways → · Source · session archive

Sudhakar with a microphone facilitating a room of senior leaders seated at round tables

2.4 · What changes them

The other chair.

Sudhakar speaking beside an agenda slide
The agenda
Sudhakar pointing to a four-pane window model on screen
A model on screen
Sudhakar holding up a drawing of a tree beside the workshop slide
A drawing held up

Workshop · NISM

Tools for seeing yourself.

Self-recording.

A named person and a date.

Three goals at a time.

Strengths-first 360.

A boundary the boss endorses.

Source · session archive

2.5 · In their words

Three public recommendations on LinkedIn.

I am honored to provide a recommendation for Sudhakar Reddy G., an exceptional executive coach and IICA Certified Board Director with over 30 years of experience transforming leaders and teams across various industries. As the founder of Nirvedha Executive Coaching Solutions, Sudhakar has demonstrated unparalleled expertise in guiding mid-senior and C-suite professionals to overcome barriers and accelerate their growth.

His wealth of knowledge, compassionate approach, and unwavering dedication to excellence make him an invaluable asset in the realm of executive coaching and leadership development. I have personally experienced and benefited from his coaching expertise.

Soundararadjane SChief Executive Officer, HyFarm — HyFun FoodsSoundararadjane was Sudhakar Reddy’s client · March 2025

What I was also able to see was the joy of supporting another human being to develop to their potential and I too have started my coaching journey.

Thank you Sudhakar for being with me and supporting me with my life goals. I wish you the best in supporting more individuals reach their potential.

Tilak P L RaoPrincipal Engineer — Mercedes-Benz Research and Development IndiaTilak P L was Sudhakar Reddy’s client · February 2024

Coaching is helping. As his profile mentioned he helps you to discover the Best Self. He is a man of patience with result oriented approach.

Every time you interact with him, you will end up getting a food for thought. With each interaction in his style of coaching, he put forth the questions guiding you to think and discover yourself. Coaching using the quantitative method is one of the best ways I came across.

Sumita VermaDeputy General Manager, Human Resources — Otis Elevator Co.Sumita was Sudhakar Reddy’s client · September 2019

Sudhakar mid-thought on stage, gesturing as he speaks

2.6 · What ten years taught the coach

A plateau usually hides a conversation nobody has had.

Act III · 2019–2023

I coached myself first

2019–2023

The method was proved on the coach, in public, before it was asked of anyone.

Selfie in the Tata Ultra race vest

3.1 · The first long run

The 180/120 man starts running.

24 Feb 2019: 35 km, Tata Ultra.

3.2 · MAF

One variable, kept constant.

Already running 10–15 km at 5:20–5:58/km, he chose to slow down on purpose: run by heart rate, not by pace.

Spring 2021 · before MAF
5:20–5:58/km
his usual 10–15 km runs
Day 1 MAF · 16 May 2021
8:46/km
“Very difficult to slow down your pace.”
About 100 days of MAF · 24 Aug 2021
5:31/km
a 10 km speed run

Choosing which variable to keep constant is the art.

His own Strava words

3.3 · The long road

552 days

  1. Aug 2020

    First 50 km.

  2. Nov 2020

    100 km.

  3. Feb 2021

    First BRM, 200 km, one of India’s toughest.

Sudhakar with arms spread wide at a hilltop viewpoint, December 2020

3.3 · Dec 2020

From 100 km toward the first BRM.

Holding an I finished 600 BRM frame from Secunderabad Randonneurs

3.3 · Feb 2022

600 km, “Believing is Achieving”.

Holding the Audax Club Parisien 200 km medal at night, Guntur
200 km, Guntur · part of the SR series
I finished 300 BRM, Secunderabad Randonneurs
300 km
I finished 400 BRM, Secunderabad Randonneurs
400 km

3.3 · 2021–22

Super Randonneur.

A selfie on the bike, helmet and sunglasses on
Oct 2021
On the bike at a hilltop viewpoint at sunrise
Jan 2022
In a red jersey with the bike on a hill road
Jun 2022

3.3 · 2021–22

The miles behind the medals.

A lone cyclist riding into fog on a tree-lined road during the Deccan Cliffhanger

3.4 · Deccan Cliffhanger · Nov 2022

Through the night and the fog.

Sudhakar and Niharika with their bicycles in front of the Deccan Cliffhanger backdrop

3.4 · The start

Two riders, one relay.

Deccan Cliffhanger race card: T-261 Praturti, Sudhakar Reddy Gade and Niharika Reddy Marapareddy, 643 km

3.4 · Deccan Cliffhanger · Nov 2022

643 km.

A 2-person relay with Niharika.

Sudhakar and Niharika riding out through a cheering crowd at the Deccan Cliffhanger start

3.4 · Deccan Cliffhanger

Flagged off.

Sudhakar climbing a ghat on the Deccan Cliffhanger

3.4 · Deccan Cliffhanger

First in category.

30:54:44

Climbing a ghat with a support car behind
The ghats
Climbing past a hillside with a car following
Climb
Riding along an open highway
The highway

3.4 · 643 km

Climb after climb.

Handwritten crew notes for the Deccan Cliffhanger, mentioning Kolhapur, Belgaum and the Amboli descent

3.4 · Deccan Cliffhanger

With 5 min 16 s to spare.

A country road on the Deccan Cliffhanger route, a sugarcane tractor coming the other way

3.4 · Deccan Cliffhanger

Sharing the road with everyone else.

Sudhakar and Niharika side by side after the Deccan Cliffhanger, wearing their medals

3.4 · Deccan Cliffhanger

Together at the end.

Riders and crew with their medals at the Deccan Cliffhanger, 27 November 2022

3.4 · 27 Nov 2022

At the finish.

Sudhakar and Niharika with their bicycles at night before the Great Himalayan Ultra backdrop

3.5 · The Great Himalayan Ultra · Aug 2023

The world’s highest ultracycle race.

A 2-person relay with Niharika.

Source · Inspire IndiaSource · rules PDF
On the bicycle in front of Thiksey monastery, Ladakh

3.5 · The Great Himalayan Ultra

5,857 m climbed.

A mandatory 3-hour halt at Kargil.

Source · Inspire IndiaSource · rules PDF
Sudhakar and Niharika at a Himalayan pass, a race flag flying

3.5 · Result

Completed.

Then a 45-minute penalty, caused by our crew.

Sudhakar with the crew beside the race bike, mountains behind, during the Great Himalayan Ultra

3.5 · Ladakh

The crew, the bike, the mountains.

Official: 36:35:00, OTL.

We finished the race. We didn’t finish it in time. I have never called that a loss.

The lesson for leaders: you own what your team does.

Sudhakar in a yellow vest, bib 999, in the crowd at the pre-dawn start of the Navi Mumbai Half Marathon

Navi Mumbai Half Marathon

Before dawn, in the crowd, with everyone else.

Running in a yellow vest, bib 999
Settle
Running with a victory sign
Enjoy
Running past other runners
Hold

21.1 km

Same pace, kilometre after kilometre.

3.6 · The public record

2:12:59 → 2:01:16Half marathons
51:40Best 10K
Sudhakar running onto the red finish carpet of the Navi Mumbai Half Marathon

The finish carpet

Sudhakar seated cross-legged on rocks, in meditation

I don’t only talk about stretching limits. There’s a public record of me doing it.

Act IV

Beyond the boardroom

4.1 · Fit & You

The Fit n You club badge

5 am, Central Park, Kharghar.

A couple of people became 22 families.

1–2 km → 5k → 21k → 31k

The outcome: ultra-runners, an Ironman, 7 Super Randonneurs. Free, as social responsibility.

In members’ words: “a life coach and a moving book.”

Source · Sudhakar’s count
Fit and You members in running and cycling kit, gathered in front of a domed building
Together, early
A line of Fit and You cyclists with their bikes on the seafront
On the seafront
A cycling selfie with Fit and You riders
Every weekend

4.1 · Fit & You

A couple of people became a club.

A large group of Fit and You families, adults and children, gathered for a group photo

4.1 · Fit & You

22 families.

Niharika

4.2 · Niharika

A Class 10 student who had never cycled seriously.

Niharika holding her award on the Great Himalayan Ultra stage, 25 August 2023, with Sudhakar and two others

The Great Himalayan Ultra · 25 Aug 2023

On the stage at seventeen.

Later, at seventeen, the youngest participant and the first woman to finish The Great Himalayan, as Inspire India announced.

4.3· The consulting turn · 2026

A founder-led company becomes professionally managed.

  1. A founder-led company begins to be professionally managed.

  2. The founder stays out of a crisis meeting for the first time.

  3. Dates said aloud become promises.

No name, no industry, with the founder’s consent.

Source · practice record

4.4 · Platforms for MSMEs

Platforms for MSMEs

1

CoachOS

2

An HRMS

Live at 2 organisations.

Source · practice record
3

VIKRAYA sales engine

4

Websites

Finale · Your story

Ten years of other people’s stories.

Every leader in these rooms arrived with a story they hadn’t unpacked yet.

Three questions

  1. What conversation haven’t you had?
  2. What would you attempt if the cut-off didn’t scare you?
  3. Who is the highest voice you’re still performing for?

Nothing here is stored.

Every number in this film can be checked.

Sources

Keynote photographs courtesy of Toastmasters District 126 (2023).

Thank you to 180+ leaders, 22 Fit & You families, Niharika, Madhu, and the crew.

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